Clear The Shelters is back for Year 11.
NBCUniversal Local is holding its nationwide pet adoption and donation campaign for the 11th consecutive year. Clear The Shelters' adoption initiative will run from Aug. 1 to 31, while an extended donation effort is underway now through Sept. 15.
The annual event sees NBC and Telemundo stations across the country team up with local shelters and rescues to promote pet adoptions and raise money for animal welfare.
Clear The Shelters celebrated its 10th anniversary last year in record fashion with nearly 170,000 adoptions, marking a single-year high. The campaign also raised more than $500,000 for participating shelters and rescues. The 2024 edition featured over 1,600 shelters and rescues located across the 50 states, District of Columbia, Puerto Rico and Guam.
Since its launch in 2015, Clear The Shelters has driven close to 1.2 million pet adoptions and raised more than $5 million in donations.
“We are grateful for how communities across the nation have embraced Clear The Shelters, which has expanded the campaign’s impact on vulnerable animals and the shelters who care for them year after year,” said Meredith McGinn, NBCUniversal Local’s executive vice president of diginets & original production, in a statement.
Hill's Pet Nutrition is serving as the national sponsor and partner of Clear The Shelters for the eighth straight campaign. Hill's provides support for Clear The Shelters' adoption and fundraising efforts, and the company will donate food and adoption kits to select participating shelters.
Two other returning campaign partners are Greater Good Charities and WeRescue. Greater Good Charities, a global nonprofit and longtime Clear The Shelters partner, is leading the fundraising initiative. Donations can be made directly to individual shelters from Aug. 1 to 31, and to the general Clear The Shelters fund from now through Sept. 15 at ClearTheSheltersFund.org.
Virtual pet adoptions will once again be available through WeRescue, which allows users to search for available pets in their area based on breed, size and more. Prospective pet adopters can also ask questions directly to shelters through WeRescue.
This year's campaign will welcome The Black Dog as a partner for the first time. The apparel and restaurant company will release Clear The Shelters-branded merchandise, with a portion of the proceeds going to the Clear The Shelters fund. The Black Dog will also host adoption events at its retail locations and give customers the ability to donate to the Clear The Shelters fund.
“We’re proud and honored by the support Clear The Shelters receives from participating shelters, affiliate stations, our longtime partner Hill’s Pet Nutrition, and our dedicated employees who are vital to its success,” McGinn said.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events and television programming, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com, and follow Clear The Shelters on social media:
- Instagram:?cleartheshelters
- TikTok:?@cleartheshelters
- Facebook:?ClearTheShelters
- X:?@ClearTheShelter
- Hashtags:?#ClearTheShelters?&?#DesocuparLosAlbergues